Crossrope
Revolutionizing the Jump Rope Experience with a Scalable Shopify Plus Storefront
3x Stronger
Mobile User Engagement
80%+ Higher
Click-Through Rates
90%+ Traffic
in Google Organic
Case Overview
The client’s main challenge was managing the technical complexity of a high-conversion product bundling system and delivering an engaging content experience that educated and converted users — all while ensuring site speed and mobile performance remained top-tier.
The Challenges
Implementing a dynamic product bundling system for customizable jump rope sets. Ensuring fast mobile performance despite heavy media use (videos, animations, user testimonials). Aligning eCommerce functionality with their story-driven brand content, including workout guides, app integrations, and fitness challenges. Navigating the migration from a legacy platform while preserving SEO and order data. Building a scalable structure that supports future expansion into new markets and SKUs.
Our Solutions
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Built a custom Shopify Plus theme with performance-first coding, reducing unnecessary scripts and optimizing layout shifts.
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Developed a robust bundle builder using Shopify Scripts and dynamic UI elements to allow users to create personalized fitness kits.
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Integrated advanced analytics and customer behavior tools for A/B testing and conversion optimization.
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Designed a mobile-first UI/UX, enhancing navigation, simplifying the checkout process, and improving accessibility.
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Crafted SEO-optimized content blocks to support organic rankings and improve discoverability of workout guides and product use-cases.
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Implemented headless CMS components for easy content management of blog, guides, and marketing landing pages.
The Results
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Achieved a 3x increase in mobile user engagement through touch-optimized UI components, faster load times,
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Reduced average product page load time to 1.8 seconds, contributing to higher engagement and lower bounce rates.
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Delivered a 90% increase in organic traffic by combining on-page SEO, structured data, and content-driven strategy.
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Boosted customer satisfaction and order volume through a streamlined product bundle experience.
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Increased average order value by leveraging upsells and custom-built bundles with real-time recommendations.
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