After Diamonds
After Diamonds UK is an ethical jewelry brand specializing in customizable, lab-grown diamond engagement rings and jewelry.
4x Faster
Product Filtering
80%+ Increase
Product Page Engagement
90%+ Traffic
in Google Organic
Case Overview
After Diamonds specializes in genuine diamond jewelry with a focus on ethical and sustainable manufacturing processes. Their offerings include lab-created diamonds that provide both the beauty of real diamonds and unbeatable value, all while prioritizing environmental responsibility.
The Challenge
Launching a Shopify website for After Diamonds presented several challenges. Migrating from a basic template to a high-end luxury design while maintaining performance.
Optimizing product filters for multiple diamond categories without slowing down page load time. Implementing custom engagement ring builder functionality on Shopify.
Ensuring schema, image alt-tags, and SEO-friendly URL structure were aligned with Google’s best practices. Managing mobile responsiveness for high-value product pages with multiple images & video content.
Our Solutions
Custom-built Shopify theme tailored for luxury diamond products.
Integrated advanced filtering & faceted navigation for diamonds by shape, carat, price & more.
Optimized product schema, meta tags, image compression & lazy loading for fast loading times.
Improved UX with minimal design, faster checkout, and mobile-first layout.
Built content blocks to highlight sustainability, certifications, and custom design services.
The Results
Increase in Average Session Duration — due to the custom Shopify theme enhancing luxury brand perception and engagement.
Faster Navigation Across Diamond Categories — thanks to advanced filtering & faceted search implementation.
Increase Page Load Time — achieved through optimized schema, image compression, lazy loading, and technical SEO enhancements.
Improvement in Mobile Conversion Rate — following mobile-first UX, minimalist design, and streamlined checkout process.
Boost in Engagement on Key Pages — driven by content blocks promoting sustainability, diamond certification, and customization features.
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