CASE STUDY
BEST GROUP SEO CASE STUDY
How Webiators Helped Best Group Strengthen Organic Growth Across Seven Financial Websites
Industry
Financial Services
Location
England
Platform
WordPress
Services
Search Engine Optimization, Technical SEO, Content Optimization & Website Performance
Project Type
Multi-Website SEO & Organic Growth
The Challenge
Building a consistent SEO strategy without creating keyword conflicts between websites.
Improving organic visibility in a highly competitive financial services industry.
Optimizing website content to target relevant search intent.
Strengthening technical SEO across multiple domains.
Improving website performance to support better user experience.
Creating a scalable SEO strategy that could support long-term growth.
Our Solution
Developed a customized SEO strategy for each website based on its services and target audience.
Performed detailed keyword research to avoid content overlap across the seven websites.
Improved technical SEO to strengthen crawling, indexing, and website health.
Optimized existing service pages and created content opportunities for long-term growth.
Monitored website performance and refined the SEO strategy based on ongoing results.
Worked closely with the client to align SEO efforts with business objectives.
The Results
Built a structured SEO strategy across seven financial websites.
Improved technical SEO and overall website health.
Strengthened organic visibility across multiple service categories.
Established a clear content strategy to reduce keyword cannibalization.
Delivered ongoing SEO improvements through continuous optimization.
Created a scalable foundation for long-term organic growth.
What The Client Says
Real feedback from The Best Group team about their experience working with Webiators.
“
“Webiators Technologies has been a dependable partner for our business. They take a professional, proactive approach, communicate clearly, and consistently suggest meaningful improvements. Their reliability and expertise have made them a valuable extension of our team."
— The Best Group Team
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Project Overview
Best Group is a UK-based financial services company operating multiple websites that serve different financing solutions, including business loans, bridging finance, invoice finance, and asset finance. Managing SEO across several domains required a structured strategy that would improve search visibility while keeping each website focused on its own services. Webiators partnered with Best Group as their long-term SEO partner, developing tailored optimization strategies for each website while ensuring consistency across the entire ecosystem.
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Business Challenges
- Manage SEO across seven independent financial websites.
- Prevent keyword cannibalization between related businesses.
- Improve technical SEO and overall website performance.
- Build a scalable SEO strategy for long-term growth.
- Support multiple business goals through a unified SEO approach.
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Why Magento Was Chosen
Financial services is one of the most competitive industries online, where trust and visibility play a major role in attracting potential customers. Rather than relying solely on paid advertising, Best Group wanted to build sustainable organic growth across all its websites. By combining technical SEO, content optimization, and continuous performance monitoring, Webiators helped establish a stronger digital foundation that supports long-term visibility and lead generation.
4
Solution Architecture
Our approach was built around continuous improvement rather than one-time development. We worked closely with the client to enhance the website, improve performance, strengthen SEO, and provide ongoing technical support that keeps the store running efficiently.
Magento Development
UX & Performance Improvements
Technical SEO
Maintenance & Updates
Ongoing Growth Support
- •Improved website speed and user experience across key pages.
- •Delivered regular updates, bug fixes, and security enhancements.
- •Implemented technical SEO improvements to strengthen search visibility.
- •Developed and enhanced Magento features based on business requirements.
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SEO & GEO Improvements
- Developed dedicated keyword strategies for seven financial websites.
- Reduced keyword overlap through structured content planning.
- Strengthened technical SEO to improve website health.
- Optimized website architecture for improved crawling and indexing.
- Improved page-level optimization across key financial service pages.
- Enhanced website performance and mobile usability.
- Built a stronger foundation for long-term organic growth.
- Prepared the websites for evolving SEO and AI-driven search experiences.
6
Business Impact
Better User Experience
Faster Website Performance
Improved SEO Visibility
Higher Engagement & Conversions
Future Ready Scalability
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Lessons Learned
Managing SEO for multiple websites requires more than optimizing individual pages. Success comes from building a strategy where every website has a clear purpose, targets the right audience, and supports the overall business without competing with other domains.
- •Every website needs a distinct keyword strategy.
- •Technical SEO is the foundation of sustainable growth.
- •Content planning helps prevent keyword cannibalization.
- •Consistent optimization delivers better long-term results.
- •Strong communication creates successful long-term partnerships.
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Frequently Asked Questions
What services did Webiators provide for Best Group?
Why did Best Group need SEO for multiple websites?
How did Webiators manage SEO across seven domains?
Can Webiators manage SEO for businesses with multiple websites?
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