CASE STUDY
BODYSIZE SHOPIFY DEVELOPMENT, SEO & PERFORMANCE MARKETING CASE STUDY
How Webiators Helped BodySize Build a High-Performing Shopify Store and Grow Its Online Presence.
Industry
Fashion & Apparel
Location
India
Platform
Shopify
Services
Shopify Store Development, SEO, Performance Marketing & Store Optimization
Project Type
eCommerce Store Development & Digital Growth
The Challenge
Creating a new and modern Shopify store aligned with the brand.
Ensuring a seamless cross-device shopping experience.
Simplifying the product discovery process with an organized site structure.
Better organic search visibility and a higher number of potential customers reached.
Running quality traffic- and conversion-focused performance marketing campaigns.
Establishing a robust digital base from which to grow sustainable business.
Our Solution
Created a user-friendly and clean Shopify store.
Developed a fully responsive website for a seamless shopping experience on any device.
Organized the site to make it easy to navigate and find products.
Carried out technical and on-page optimisations to boost search visibility.
Sought out relevant customers through managed performance marketing campaigns.
Regularly improved the store in line with performance and user behaviour.
The Results
Clicks per month increased, resulting in increased sales.
The number of search impressions increased to 3.49M.
The click-through rate (CTR) went up from 0.2% to 0.5%
Google ranking increased by 0.4 points on average.
Purchasers experienced a speedier and easier shopping experience.
Users now have a scalable Shopify eCommerce store with continuous SEO activities.
What The Client Says
Real feedback from Bodysize team about their experience working with Webiators.
“
Throughout the project, the Webiators team worked closely with BodySize to build, optimize, and grow the brand’s Shopify store. By combining development, SEO, and performance marketing under one strategy, the project delivered a stronger digital foundation that continues to support the brand’s growth. — Bodysize Team
1
Project Overview
BodySize is an e-commerce fashion brand that provides comfortable, everyday wear through an easy shopping experience. As the business grew, a Shopify store was needed that is easy to operate, quick to navigate, and scalable for future growth. Webiators designed and built the Shopify store from scratch and have gone on to provide the brand with a range of SEO and performance marketing services.
2
Business Challenges
- Develop a conversion-focused Shopify store.
- Provide a uniform shopping experience by device.
- Optimize website for search engines.
- Drive qualified traffic using performance marketing.
- Develop a platform that can scale for future business growth.
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Why Shopify Was Chosen
With Shopify, BodySize was able to benefit from the flexibility, security, and management ease it required to grow its ecommerce venture. It has a proven track record and a scalable ecosystem, making it the perfect platform to provide a seamless shopping experience.
4
Solution Architecture
We have spent a lot of time working on the usability, performance, and scalability of the Shopify store. All the enhancements were made to make the shopping experience easier and provide the company with a solid base to grow.
User
Homepage
Category
Product
Cart
Checkout
- •Designed a clean product navigation to make product browsing easier.
- •Designed a responsive shopping solution for desktop and mobile.
- •Took action to optimize the performance of the website for faster loads.
- •Designed a scalable store structure for future growth.
5
SEO & GEO Improvements
- Made technical improvements to enhance general search visibility.
- Optimized important product and collection pages with relevant keywords.
- Improved the website's structure to help the website crawl and get better indexing.
- Established a better base for organic growth by building a sound SEO foundation
- Improved mobile usability for the customer and search.
- Increased visibility and searches.
- Improved the average search position.
- Built a stronger technical foundation for continued growth.
6
Business Impact
Better User Experience
Faster Website Performance
Improved SEO Visibility
Higher Engagement & Conversions
Future Ready Scalability
7
Lessons Learned
Creating an ecommerce website is just the start. The secret to long-term growth is a combination of the right platform and ongoing optimization and marketing.
- •A well-optimized website is crucial to the success of performance marketing.
- •The ease of shopping will keep more shoppers completing their purchases.
- •Optimization is key for a business that sells online to grow steadily.
- •Customer engagement is enhanced on mobile devices first.
- •Technical SEO lays the groundwork for lasting visibility.
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Frequently Asked Questions
What services did Webiators provide for BodySize?