CASE STUDY
PARK AVENUE LOCKS ECOMMERCE MODERNIZATION CASE STUDY
How Webiators Helped Park Avenue Locks Modernize Its eCommerce Store Through Magento Migration, Magento 2 Upgrade, SEO, and PPC
Industry
Door Hardware & Security Products
Location
United States
Platform
Magento → Magento 2
Services
Magento Migration, Magento 2 Upgrade, SEO, PPC Management
Project Type
eCommerce Platform Modernization & Digital Growth
The Challenge
Migrating the existing online store without disrupting business operations.
Upgrading to Magento 2 while preserving existing products
Improving website performance and long-term scalability
Increasing online visibility through ongoing SEO optimization
Driving qualified traffic through targeted PPC campaigns.
Supporting continuous business growth with long-term technical expertise.
Our Solution
Complete migration from the previous eCommerce platform to Magento.
Seamless upgrade from Magento to Magento 2 with minimal business disruption.
Technical SEO optimization to strengthen organic search visibility.
Google Ads and PPC campaign management focused on qualified traffic.
Performance improvements for a faster and smoother shopping experience.
Ongoing website maintenance, technical support, and digital marketing services.
The Results
Successfully completed platform migration with a seamless transition.
Modernized the store through a stable Magento 2 upgrade.
Improved website performance and user experience.
Stronger organic visibility through continuous SEO efforts.
Increased opportunities to attract qualified customers through PPC campaigns.
Long-term digital partnership supporting the brand’s continued growth.
What The Client Says
Real feedback from Park Avenue Locks team about their experience working with Webiators.
“
The smoothest and fastest website revision we’ve ever had. We’ve hired and fired multiple agencies before, but Webiators understood our business, delivered on time, and the results speak for themselves. That’s why we now trust them with our PPC and SEO as well.
— Park Avenue Locks Team
1
Project Overview
Park Avenue Locks is a trusted U.S.-based supplier of premium door hardware, smart locks, and commercial security products. As its online business continued to expand, the company required a modern eCommerce platform capable of supporting a growing product catalog while delivering a better shopping experience. Webiators partnered with Park Avenue over multiple phases of its digital journey. The engagement began with migrating the business from its previous eCommerce platform to Magento, followed by a successful upgrade to Magento 2. Beyond development, our team continued supporting the brand with ongoing SEO, PPC management, and technical improvements to help strengthen its online presence.
2
Business Challenges
- Migrate the existing website without affecting business continuity.
- Upgrade to Magento 2 while maintaining store functionality.
- Improve website speed and overall customer experience.
- Increase organic visibility through SEO optimization.
- Generate qualified traffic with targeted PPC campaigns.
3
Why Magento Was Chosen
Magento provides enterprise-grade flexibility, scalability and robust
ecommerce capabilities ideal for large product catalogs and complex
business requirements.
4
Solution Architecture
We developed a scalable Magento architecture that supported every stage of the customer journey while creating a stronger foundation for SEO, PPC, and long-term business growth.
User
Homepage
Category
Product
Cart
Checkout
- •Improved category structure to simplify product discovery.
- •Strengthened the technical foundation for SEO, PPC, and future growth.
- •Optimized navigation for easier browsing across large product catalogs.
- •Enhanced website performance to create a faster shopping experience.
5
SEO & GEO Improvements
- Improved technical SEO across important website pages.
- Optimized category and product pages for better search visibility
- Enhanced crawlability and indexing for search engines.
- Improved website performance and Core Web Vitals
- Supported long-term keyword growth through continuous SEO.
- Managed PPC campaigns to attract highly qualified visitors.
- Built a stronger digital foundation for future SEO and GEO strategies.
- Delivered continuous optimization through ongoing technical support.
6
Business Impact
Better User Experience
Faster Website Performance
Improved SEO Visibility
Higher Engagement & Conversions
Future Ready Scalability
7
Lessons Learned
Long-term eCommerce success comes from continuously improving both the technology and the marketing strategy. Platform upgrades, technical SEO, and paid advertising work best when they evolve together with the business.
- •A scalable platform supports changing business needs.
- •Long-term partnerships create stronger digital outcomes.
- •Platform migrations require careful planning and execution.
- •SEO and PPC complement each other for sustainable growth.
- •Continuous optimization delivers better long-term performance.
8
Frequently Asked Questions
What services did Webiators provide for Park Avenue Locks?
Why did Park Avenue Locks migrate to Magento?
Did Webiators continue supporting the business after the migration?
How did SEO and PPC support the project?
Can Webiators help businesses migrate to a new eCommerce platform?
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