CASE STUDY
FENCHEL SHADES MAGENTO ECOMMERCE CASE STUDY
How Webiators Helped Fenchel Shades Modernize Their Custom Lampshade Store with Magento 2.
Industry
Home Decor & Custom Lampshades
Location
Wisconsin, USA
Platform
Magento
Services
Magento Development, SEO, Website Maintenance
Project Type
eCommerce Store Development & Optimization
The Challenge
Managing thousands of custom product combinations
Making it easier for customers to find the right lampshades
Improving website speed and performance across desktop and mobile devices
Simplifying backend management for products, orders, and ongoing updates
Building a stronger SEO foundation to improve organic visibility
Creating a scalable Magento 2 store that could support evolving customer needs
Our Solution
Magento 2 website development
Ecommerce store performance optimization
Ongoing website maintenance
SEO improvements as per the latest guidelines
UX enhancements for easier product browsing and purchasing
Continuous technical support and updates
The Results
Boosts page load speeds across your store to reduce bounce rates
Stronger technical foundation to support SEO and future marketing initiatives
Improved search visibility through ongoing SEO
Streamline daily backend operations and order tracking to save your team hours of work
Stable platform ready for future growth with a scalable architecture
Higher conversion rates and sales
What The Client Says
Real feedback from Fenchelshades team about their experience working with Webiators.
“
The smoothest and fastest website revision we’ve ever had. We’ve hired and fired multiple agencies before, but Webiators understood our business, delivered on time, and the results speak for themselves. That’s why we now trust them with our PPC and SEO as well.
— Fenchelshades Team
Technology Stack
Magento
PHP
MySQL
JavaScript
HTML5
CSS3
Cloudflare
Google Analytics
Google Tag Manager
Magento
PHP
MySQL
JavaScript
HTML5
1
Project Overview
Fenchel Shades is a trusted American manufacturer of custom and replacement lampshades. From homeowners to interior designers and hospitality businesses, they serve customers looking for handcrafted lighting products made to exact specifications. As their business grew, they needed an eCommerce platform that could keep up with increasing demand and offer a smoother shopping experience. The focus was simple: create a website that was easy for customers to use and equally easy for the Fenchel Shades team to manage.
2
Business Challenges
- Build a modern Magento 2 website
- Improve website speed and overall performance
- Simplify website management
- Support ongoing SEO efforts
- Deliver a smoother shopping experience for customers
3
Why Magento Was Chosen
Magento 2 was chosen for its flexibility, scalability, and ability to deliver a fast, secure shopping experience for a growing custom eCommerce business.
4
Solution Architecture
We developed a Magento 2 architecture focused on speed, scalability, and a seamless shopping experience for customers purchasing custom lampshades.
User
Homepage
Category
Product
Cart
Checkout
- •Optimized product categories and navigation for effortless browsing.
- •Advanced filters to help customers find the right lampshade by size, shape, fabric, and style.
- •Simplified shopping cart and checkout process for a smoother buying experience.
- •Performance, security, and SEO enhancements implemented across the entire Magento 2 store.
5
SEO & GEO Improvements
- Improved website speed and Core Web Vitals performance
- Enhanced Magento 2 store performance and stability
- Optimized category pages and product navigation
- Improved search visibility with stronger on-page SEO
- Better mobile browsing and shopping experience
- Enhanced crawlability and indexability for search engines
- Built a scalable foundation for future SEO and GEO
- Ongoing website maintenance and technical support
6
Business Impact
Better User Experience
Faster Website Performance
Improved SEO Visibility
Higher Engagement & Conversions
Future Ready Scalability
7
Lessons Learned
Building a successful eCommerce store takes more than great design. The right technology, thoughtful user experience, and continuous optimization create a platform that supports long-term growth.
- •Customer-first design improves every shopping journey.
- •Fast websites keep visitors engaged.
- •Simple navigation makes product discovery easier.
- •SEO works best when built into the website from day one.
- •A scalable platform supports future business growth.
8
Frequently Asked Questions
Why did Fenchel Shades choose Magento 2?
What services did Webiators provide for this project?
How did the new website benefit Fenchel Shades?
Related Services
Ready to Transform Your Ecommerce Business?
500+ Ecommerce Projects- 12+ Years Experience
- 98% Client Retention
- Certified Magento Experts
Let’s build an enterprise ecommerce experience that drives growth, improves conversions and sets you ahead of the competition.