Bodysize offers premium, comfort-focused innerwear and shapewear designed to empower women with confidence, style, and all-day support.
Bodysize
Bodysize offers premium, comfort-focused innerwear and shapewear designed to empower women with confidence, style, and all-day support.
80%+ Increase
Google Organic Traffic
4x Boost
Sales Conversions
90%+ Uplift
Google Ads Revenue
Case Overview
Bodysize, a prominent Indian brand specializing in women’s innerwear, sought to revamp their online presence to better reflect their commitment to comfort, style, and affordability. Their existing platform faced limitations in scalability, user experience, and inventory management, hindering their growth in a competitive market.
The objective was to develop a robust, user-friendly, and scalable eCommerce solution that could handle their diverse product range and provide a seamless shopping experience.
The Challenges
The platform struggled to accommodate the growing product catalogue and customer base. Navigational challenges and a non-intuitive interface led to high bounce rates. Lack of real-time inventory updates resulted in stock discrepancies and customer dissatisfaction.
Absence of automation led to delays and errors in order fulfillment. The site was not fully responsive, affecting mobile user engagement and conversions.
Our Solutions
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Transitioned Bodysize to a scalable and secure platform, ensuring high performance during traffic surges.
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Designed a responsive and intuitive UI/UX tailored to Bodysize’s brand identity, enhancing user engagement.
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Implemented real-time inventory tracking and automated stock updates to prevent overselling.
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Developed a mobile-first design to cater to the increasing number of mobile shoppers, improving accessibility and conversions.
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Integrated order processing systems to streamline fulfillment and reduce manual errors.
- Seamlessly integrating tools like logistics (Shiprocket), CRM, Klaviyo (email), and review platforms.
The Results
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An 80%+ surge in organic traffic driven by SEO restructuring, improved metadata, and targeted content strategy.
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A 4x boost in sales conversions achieved through optimized UX, faster load times, and streamlined checkout flows.
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A 90%+ uplift in Google Ads revenue powered by refined targeting, compelling creatives, and optimized landing pages.
- Good rise in repeat customer rate after implementing loyalty programs and email re-engagement flows.
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