Lucca India sells stylish and functional bags, including puffer totes, laptop bags, and travel accessories.
Lucca India
Lucca India sells stylish and functional bags, including puffer totes, laptop bags, and travel accessories.
80%+ Increase
Google Organic Traffic
3x Higher
Checkout Rate
50%+ Increase
Prepaid Orders
Case Overview
Lucca India, a premium lifestyle brand, needed a scalable and visually compelling eCommerce solution to match their growing demand and evolving product lines. Their existing platform was slow, lacked mobile optimization, and couldn’t support real-time inventory or seamless checkout. The client partnered with us to create a Shopify website that reflects their brand’s elegance, enhances user experience, and drives higher conversions.
The Challenges
Outdated website platform that couldn’t handle modern design elements or responsive layouts. Slow site speed and poor mobile performance, leading to high bounce rates and abandoned carts.
No real-time inventory management, causing overselling and customer dissatisfaction. Limited customisation options for showcasing product bundles, finishes, and styles.
No abandoned cart recovery or marketing automation, leading to lost sales. Inflexible CMS, which made it difficult for the team to update collections and launch new campaigns quickly.
Our Solutions
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Speed Optimization: We implemented performance-first coding practices and lightweight design elements, reducing page load time to under 2 seconds.
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Mobile-First Design: A responsive layout was developed to ensure seamless navigation and high conversions on all devices.
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Smart Inventory Integration: Shopify’s native inventory tools were integrated with real-time stock updates to prevent overselling and improve order accuracy.
- Brand Consistency: A cohesive design system was created to reflect Lucca India’s identity across all pages and customer touchpoints.
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Marketing Automation: Abandoned cart recovery, email flows, and discount triggers were enabled using Shopify Flow and Klaviyo integration.
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SEO Optimization: Implemented structured URLs, metadata, and schema markup to improve search visibility and traffic.
The Results
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Achieved 80%+ increase in Google Organic Traffic through technical SEO improvements, optimized site structure, and rich meta implementation.
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Delivered a 3x higher checkout rate by revamping the UX, streamlining the conversion funnel, and enhancing the mobile-first design.
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Boosted prepaid orders by 50%+ following personalized product flows and improved payment options.
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Enhanced customer retention with a 20% rise in repeat purchases after introducing personalized recommendations.
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