Oatly
Oatly is a global brand that produces plant-based dairy alternatives made from oats.
3x Increase
Returning User Sessions
2x Faster
Website Load Time
75%+ Growth
In Conversion Rate
Case Overview
Oatly faced significant technical limitations with their existing eCommerce infrastructure. Their platform couldn’t handle multi-region support, lacked flexibility for dynamic content management, and struggled with performance issues like slow page load times and poor mobile responsiveness.
The Challenges
Designing a fully responsive storefront that could handle spikes in demand from global campaigns and viral product launches. Building a content-driven Shopify Plus site that supports editorial storytelling while maintaining smooth product discovery.
Integrating sustainability messaging and transparency while keeping checkout flows frictionless. Ensuring fast page load speeds despite heavy use of branded media, videos, and interactive layouts.
Our Solutions
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Built a custom Shopify Plus theme that’s fast, flexible, and aligned with Oatly’s bold design language.
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Integrated Shopify Markets for seamless multi-region support, with geo-based language and currency switching.
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Developed a modular content block system allowing the Oatly team to create campaign-specific landing pages and product storytelling without coding.
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Implemented image optimization and video compression to reduce load times and maintain site speed across all devices.
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Leveraged structured data and technical SEO for higher visibility in organic search, especially for long-tail plant-based search terms.
The Results
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Achieved a 3x increase in returning user sessions by deploying personalized content blocks and retention-focused UX flows.
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Improved site performance by 2x, resulting in faster load times and lower bounce rates across devices.
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Drove 75%+ growth in conversion rates by implementing a mobile-first design, optimizing the user journey, and streamlining the checkout experience.
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Enabled scalable international growth by integrating multi-region support with localized SEO and flexible content management.
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Enhanced site engagement and time-on-site through an intuitive UI and personalized content blocks powered by Shopify Plus.
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