Matchkicks
Matchkicks is a premium online marketplace for rare and collectible sneakers.
3x growth
Website Impressions & Clicks
70%+ Growth
in Conversion Rate
4x Increase
Pageviews Per Session
Case Overview
The client approached us with a vision to create a high-performing Shopify Plus storefront for their exclusive sneaker marketplace. Their biggest concern was balancing brand-driven storytelling with seamless buyer journeys—while dealing with heavy media assets, complex product filtering, and a niche collector audience.
The Challenges
Building a storefront that could handle high-volume product drops and flash sales without slowing down.Implementing smart filtering and search for limited-edition sneakers without overloading the UX.
Managing large media assets like 360-degree views and high-res images without compromising load speeds. Integrating raffle-based product releases while maintaining compliance with Shopify’s guidelines.
Ensuring scalability across multiple geographies, payment gateways, and dynamic inventory sources. Navigating challenges of SEO for highly competitive sneaker keywords, alongside managing user-generated hype content and reviews.
Our Solutions
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Developed a custom Shopify Plus theme with lightweight code and enhanced cache strategies to optimize performance for large inventories.
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Integrated Shopify Scripts and custom apps to support limited edition drops, raffle entries, and auto-tagged buyer segments.
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Created an intelligent filter and search system based on size, brand, condition (DS/NDS), release year, and value.
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Optimized site with next-gen image compression and lazy loading for all product images and videos.
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Implemented a headless CMS layer for handling sneaker news, collector stories, and launch countdowns to improve SEO value.
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Enabled geolocation-based payment and checkout systems for North American, European, and APAC buyers.
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Designed for mobile-first shoppers who account for 80% of traffic—focusing on lightning-fast UX and intuitive navigation.
The Results
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Achieved a 4x increase in pageviews per session through infinite scroll, smart internal linking, and content recommendations.
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Achieved a 3x growth in website impressions and clicks via content clustering, meta optimization, and schema enhancements.
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Improved conversion rate by over 70% with mobile-first UX, custom filtering, and rapid page load times.
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Increased product engagement and add-to-cart rates with dynamic bundles, 360-degree views, and real-time inventory alerts.
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Enabled repeat purchases and loyalty growth via tailored post-purchase flows and personalized email triggers.
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