Idrink Vybes
USA based wellness-infused functional beverages powered by CBD & adaptogens.
2.5x Faster
Checkout
80%+ Traffic
in Google Organic
2x Boost
In Repeat Purchase
Case Overview
VYBES needed a Shopify website that could meet strict compliance for CBD-based products, support content-rich storytelling, and handle high traffic during promotions—all while maintaining fast performance and a seamless customer experience.
The Challenges
Creating a Shopify store that balances eCommerce functionality with content-rich storytelling and product education. VYBES needed a custom UI to showcase both lifestyle and product details while managing FDA-compliant labeling and CBD regulations. Mobile performance and conversions were a key priority due to high mobile traffic volume.
Our Solutions
- Custom Shopify Theme Development
Designed and coded a custom theme tailored to VYBES’ minimalist aesthetic and clean brand vibe, optimized for speed and conversion. - Product & Wellness Story Integration
Built dynamic content sections to blend product benefits, founder story, and wellness education directly into PDPs and collection pages. - Fast-Loading Mobile UX
Prioritized mobile-first responsive design with fast-loading assets, sticky add-to-cart buttons, and optimized touchpoints. - SEO + Technical Optimizations
Implemented structured product data, optimized meta tags, and clean URLs to improve discoverability and traffic. - Inventory & Local Stock Handling
Customized inventory alerts and messaging for limited drops, local delivery zones, and event-based pop-ups.
The Results
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Achieved a 70% increase in average session duration, reflecting improved user engagement and on-site experience.
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Delivered a 60% boost in mobile conversions through responsive design and streamlined checkout flows.
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Gained over 80% of total website traffic from Google Organic, thanks to targeted SEO strategies and optimized content architecture.
- Customer engagement increased via wellness blog, newsletter pop-ups, and product education blocks.
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