Scheels
USA’s Premium Online Sporting Goods Store
45%
Faster page loads
60%
Core Web Vitals improved
50%
Indexability & Traffic Increase
Case Overview
Scheels is one of the largest sporting goods retailers in the United States, offering a vast selection of athletic equipment, apparel, footwear, and outdoor lifestyle products.
The challenge
Scheels faced performance bottlenecks with its existing frontend. Load times were sluggish, especially across thousands of product and category pages, leading to a poor user experience and missed conversions. Slow page loads during high-traffic periods. Inefficient product filtering and navigation. Outdated UI that wasn’t fully optimized for mobile users.
Our Solutions
To overcome these challenges, we rebuilt the frontend using React.Js and implemented modern optimization techniques tailored for high-performance e-commerce:-
1. Integrated Incremental Static Regeneration (ISR) to pre-render pages on demand for lightning-fast access.
2. Developed dynamic routing to handle thousands of product pages efficiently.
3. Enabled real-time inventory sync with backend systems to reflect live availability.
4. Built a robust filtering system for smooth product discovery.
5. Applied server-side rendering and clean URL structures to enhance SEO.
6. Revamped the entire frontend UI with a mobile-first design approach.
The Results
- Boosted user engagement through interactive shopping tools and dynamic product showcases.
- Streamlined navigation reduced bounce rates and improved session duration.
- Enhanced brand communication and customer understanding.
- Enhanced SEO performance, driving higher organic traffic and visibility for key product categories.
- Reinforced brand identity and increased recognition across digital channels.
