Stack and Still
Well-loved brand known for its variety of pancake mixes. Webiators Technologies developed a feature-rich Shopify store for Stack & Still, combining food industry innovation with cutting-edge eCommerce technology.
60%+ Increase Returning
Customer Rate
4x Increase
Mobile Conversions
40%+ Growth
in Organic Traffic
Case Overview
Stack and Still, needed a visually engaging and user-friendly Shopify store to support their growing line of pancake kits, syrups, and gourmet gift boxes.
The client struggled with presenting customizable bundles, integrating gifting options, and ensuring a seamless shopping experience across mobile and desktop. Additionally, they required a scalable platform to support seasonal promotions and national shipping.
The Challenge
Launching and managing a Shopify-based e-commerce site for Stack and Still posed a significant challenge:
Required custom line item properties and third-party apps or scripts to capture dynamic orders.
Automatically adjusting prices based on selected add-ons or toppings caused compatibility issues with discounts, checkout, and Shopify POS.
Drag-and-drop or image-heavy customization interfaces were tricky to optimize for small-screen users without slowing performance.
Handling orders from multiple branches with different stock availability or kitchen capacity was not possible out-of-the-box in Shopify without a custom setup.
Our Solutions
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Created a fully responsive layout for fast, intuitive ordering on mobile and tablet devices—vital for food service businesses.
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Integrated POS systems and third-party delivery or loyalty tools to sync in-store and online operations seamlessly.
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Enhanced the website’s technical SEO by improving site speed, mobile-friendliness, and ensuring proper indexing by search engines.
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Implemented features allowing for pre-orders or scheduled pick-up—useful for meal planning and large orders.
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Optimized for local SEO to capture the local market by setting up Google My Business and ensuring NAP (Name, Address, Phone number) consistency.
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Implemented schema markup to help search engines understand the content and improve the site’s rich results.
The Results
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Improved Site Performance: Achieved faster page load times and smooth navigation, reducing bounce rates and enhancing the overall user experience.
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Mobile Optimization: Delivered a fully responsive design, significantly improving usability and conversions across mobile and tablet devices.
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Enhanced User Journey: Simplified the customer flow with clear CTAs and product organization, leading to improved product discoverability and sales funnel efficiency.
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Conversion Boost: Enhanced UI/UX design contributed to increased add-to-cart and checkout rates post-launch.
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