Emma | Shopify Development | Webiators

March 11, 2022

Emma

Company Background

Emma Mattresses is one of the leading companies that offer comfortable and relaxed sleeping solutions to its customers. Special mattresses are designed to provide relaxation to all types of sleeping styles. The founders understood the need for improvement in sleep and therefore, wanted a solution that can work by changing the way people sleep.

Aim

  • Shopify Website Development.
  • Develop a Secure, Responsive Website

 

Shopify Website Development

When Emma mattresses reached out to Webiators, we found out that there was a need for a fully-functioned, feature-rich website. The brand needed a unique way of awareness amongst it’s target customers that will help in generation of more revenue based on the loop-holes of other similar products in the market. 

Business Method - B2C

Platform: Shopify

Payment Method: AUTORISED.NET, Paypal, Stripe

Shipping Method: USPS, FedEx, Shipstation

Strategy

For, Emma Mattresses the target customers were people who faced difficulty while sleeping. Therefore, first we started by analysing the brand and the product portfolio offered by the brand. After that, a strategy was carefully thought of and the stages of implementation were identified and then the website was created. 

Final Outcome

After thorough analysis of the brand portfolio and the need for such products in the market, a Shopify website was created. This website was a feature-rich website and offered incredible user-friendliness. The website was a visual rich website that helped in driving more traffic and helped by boosting the revenue.

Emma Mattress

Online Mattress Store

Emma Mattress Store

4 Seconds

website speed!

40% YOY

increase in revenue

1000%+ ROAS

in Google Ads

Case Overview

Emma Mattresses is one of the leading companies that offer comfortable and relaxed sleeping solutions to its customers. Special mattresses are designed to provide relaxation to all types of sleeping styles. The founders understood the need for improvement in sleep and therefore, wanted a solution that can work by changing the way people sleep.

Industry

Mattress Store

Location

USA

Platform

Shopify

Website

emma-sleep.com

emma

The challenge

Developing a Shopify online mattress store involves several technical challenges. Integrating advanced product customization options can be complex, as customers may want to choose specific features such as mattress size, firmness, and materials. Ensuring that the Shopify platform can handle these customizations smoothly requires sophisticated development work. Managing high-quality images and videos is another challenge, as these large files are essential for showcasing the product but can slow down website performance.

Our Solutions

  1. Create fully-functioned, feature-rich Shopify website.
  2. Implementing extensive SEO strategies to boost visibility, optimize keywords, and elevate search engine rankings.
  3. Developing SEO-focused content to captivate audiences, boost website traffic, and establish niche authority.
  4. Utilizing Google Ads to enhance conversions and drive overall sales growth on the website.
  5. Integrating multiple payment methods including PayPal Payflow, Hosted Payment Gateway, and PayPal Credit for customer convenience.
  6. Improved search engine rankings leading to heightened online visibility and greater organic traffic.
  7. A revamped website with an improved layout, responsive design across devices, and additional functionalities.

The Results

  1. An upgraded website with responsive design, enhanced layout, and added functionalities.
  2. Developing SEO-focused content to captivate audiences, boost website traffic, and establish niche authority.
  3. Reduced cart abandonment rates and increased conversion rates
  4. Implement Google Ads campaigns tailored to drive instant traffic, enhance conversions, and optimize ROI effectively.

4 Seconds

website speed!

40% YOY

increase in website visits

1000%+ ROAS

in Google Ads

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