The Magento world is a continuing movement of change, and Mageplaza is holding on strong in the waves. Recently, in April 2022, the brand announced a major rebrand, which includes a new logo and even new positioning.
“We’ve been working so hard to ensure the best coding quality for the products as well as the highest satisfaction of our customers with our technical support. These values will continue to be ubiquitous with our brand throughout our next journey. However, now it’s time to really define what high-quality means to Mageplaza, what it means to our customers, put it into words, and make a stronger commitment to achieving this. This statement stands as a compass that leads us to achieve our purpose – to create and to serve,” said Summer N., CMO at Mageplaza.
As a matter of fact, it is easy to understand why Mageplaza adopts this new change. People would not dress an 8-year-old child in the clothes of an infant, as they won’t fit. Similarly, Mageplaza has been wearing the same “clothes” since its inception in 2014; meanwhile, it outgrew them.
With this in mind, Mageplaza puts an emphasis on their brand, moves on with their next missions, and makes a more decisive commitment to developing E-commerce with Adobe Commerce.
With a new logo…
If you look closely at the old Mageplaza logo, you will notice that it symbolizes the roof of the Magento world. This logo has become familiar to Mageplaza’s workers, customers, and partners for the last few years. It has been synonym with the brand’s commitment to their values and mission.
Mageplaza new logo (left) and old logo (right)
However, as they’re entering a new era of Magento (Adobe Commerce now), they decided to refresh their logo to represent who they are today and symbolize their future. They analyzed their values as an organization and created a brand identity reflecting those values.
After careful consideration, they chose a new logo with a more modern look, while capturing their mission to deliver and bring extensive growth and build a better future for E-commerce.
The result is visually displayed in the new Mageplaza logo:
- The infinite line with no beginning or end symbolizes no limits or boundaries in time, space, extent, or growth.
- Two primary colors (shamrock & dodger blue) are combined to create a continuous motion effect. Simultaneously, it’s a refinement and modernization of the combination of the letters M and A.
- A new front style comes with no capital letters to bring the brand a fresh, modern, and friendly look.
- The new brand identity includes a new font, color palette, and key visual system.
To view more about Mageplaza’s logo guidelines, you can head to their About us page and download the PDF.
a new mission…
The changes are not all about the look, but also about their mission statement: “To create a wide variety of well-coded, fully-featured & innovative extensions with the most dedicated and sustainable support”.
With the new mission statement, Mageplaza tries their best to clarify their purpose and values – by focusing on the real quality of their products (well-coded, fully-featured, and innovative) and services (dedicated & sustainable).
Coming with the new mission statement, Mageplaza has implemented a new brand positioning statement as below:
“For online merchants and developers seeking high-quality extensions for their Magento 2 stores, Mageplaza offers a wide range of the most feature-rich modules. Mageplaza is an ecosystem of over 230 extensions highly compatible with the latest versions of Magento 2 (Adobe Commerce). All Mageplaza extensions come with responsive, secure, and personalized technical support, which has been recognized by nearly 100,000 customers for 8 years. We set ourselves apart from other developers with our intense focus on product features, innovation, and dedication to technical support.”
and an intense focus on extension features…
Last but certainly not least, to offer the best-quality extensions to customers, Mageplaza focuses on extension features and updates.
The brand has published a clear feature roadmap for 20 core extensions. Customers can follow for a better understanding of Mageplaza’s product development. Furthermore, all Mageplaza extensions are updated frequently to stay compatible and conflict-free.
Mageplaza extension’s feature roadmap
Over the next months, you will see all the other visuals around Mageplaza aligning around this new direction: on the official website, social media, advertising, and other touchpoints.
Mageplaza is ready for the next venture!
In the spirit of rebranding, Mageplaza aims to present themselves better and provide better products/ services that customers have experienced. Let’s see how Mageplaza will do with what they define in their statements!
To celebrate this big change, Mageplaza has just launched a number of special and appealing deals. Check them out if you’re shopping for your Magento 2 store!